Psychedelic Movement | 1960 – Mid 1970

The psychedelic movement began in the mid 1960’s and had an effect, not just on music, but also on many aspects of popular culture. This included style of dress, language and the way people spoke. It also had an effect on art, literature and philosophy.

The name “psychedelic” refers to drugs that were popular with the youth culture of the time. Posters for rock concerts tried to visually express the feeling of tripping out.

Wes Wilson was one of the best-known designers of psychedelic posters. He was most known for designing posters for Bill Graham of the The Fillmore in San Francisco. He invented a style that is now synonymous with the peace movement, psychedelic era, and the 1960s.

In particular, he is known for inventing and popularizing a psychedelic font around 1966 that made the letters look like they were moving or melting.

Moscoso was a formally trained graphic designer who borrowed from comic books, Victorian images, Art Nouveau, and pop art. He used the concept of vibrating colors to create the ‘psychedelic’ effect in many of his pieces.

The vibration is achieved by taking colors from the opposite end of the color wheel, each one having equal value and intensity.